Your Brand's Social Wingman

I help your brand make the right introduction, spark great conversations and build lasting relationships on social media. Here to make you look good and grow your community.

The Creative Partner

You have an incredible business but your social media feels like a part-time job you never applied for constantly updating, guessing what works, and wondering if it's even making a difference. I get it. My name is David Wakaba and I transform that overwhelm into a clear, profitable strategy. I partner with passionate founders and brands to turn their social media from a chore into their most powerful lead generator.

A. STRATEGY & PLANNING SERVICES

1. Social Media Audit & Competitive Analysis

• Full channel performance review
• Competitor benchmarking
• SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
• Gap analysis and opportunity identification

2. Social Media Strategy Development

• Brand voice & persona development
• Content pillar identification
• Platform-specific strategy (by channel)
• Goals, KPIs and measurement framework
• 90-day/6-month/1-year roadmap creation

3. Content Strategy & Planning

• Brand voice & persona development
• Content pillar identification
• Platform-specific strategy (by channel)
• Goals, KPIs and measurement framework
• 90-day/6-month/1-year roadmap creation

B. CONTENT CREATION & PRODUCTION

Visual Content

4. Static Graphic Design

• Feed posts and carousels
• Instagram Stories/Reels graphics
• Pinterest pins
• LinkedIn banners and posts
• Facebook covers and posts
• Infographics and data visualization

5. Video Production & Editing

• Feed posts and carousels
• Instagram Stories/Reels graphics
• Pinterest pins
• LinkedIn banners and posts
• Facebook covers and posts
• Infographics and data visualization

6. Photography Services

• Product photography
• Lifestyle/brand photography
• Pinterest pins
• User-generated content curation
• Facebook covers and posts
• Infographics and data visualization

Written Content

7. Copywriting & Caption Creation

• Product photography
• Hashtag research and strategy
• Bio/profile optimization
• Social media ad copy
• Engagement prompt writing

8. Blog-to-Social Conversion

• Article summarization for social
• Thread creation (Twitter/X, LinkedIn)
• Carousel content from long-form pieces

C. COMMUNITY MANAGEMENT & ENGAGEMENT

9. Daily Community Management

• Comment monitoring and response
• Direct message management
• Engagement boosting (liking, sharing relevant content)
• Crisis management and response protocols

10. Community Growth & Development

• Engagement pod management
• Partnership outreach and collaboration
• Influencer identification and outreach
• User-generated content campaigns
• Contests and giveaway management

D. ADVERTISING & PAID MEDIA

11. Social Media Advertising

• Campaign strategy development
• Ad creative development
• Audience targeting and segmentation
• Budget management and optimization
• A/B testing and performance analysis

12. Specific Platform Ad Management

• Meta Ads (Facebook/Instagram)
• LinkedIn Campaign Manager
• Pinterest Ads
• TikTok Ads
• Twitter/X Ads
• YouTube Ads

E. ANALYTICS & REPORTING

13. Performance Tracking & Reporting

• Monthly/quarterly performance reports
• KPI dashboard creation
• ROI analysis and attribution
• Sentiment analysis
• Competitor performance tracking

14. Tools & Dashboard Setup

• Analytics tool setup (Google Analytics, platform insights)
• Social listening setup
• Custom dashboard creation (Google Data Studio, etc.)
• Conversion tracking implementation

F. PROFILE OPTIMIZATION & MAINTENANCE

15. Profile Setup & Optimization

• Complete new account setup
• Bio/description optimization
• Visual branding consistency check
• Link-in-bio tool setup (Linktree, Beacons, etc.)
• SEO optimization for social profiles

16. Ongoing Maintenance

• Regular profile updates
• Feature utilization (new platform features)
• Policy compliance monitoring
• Security and backup procedures

G. TRAINING & CONSULTING

17. Team Training & Workshops

• Social media strategy workshops
• Content creation training
• Platform-specific training sessions
• Best practices and trend updates

18. Executive Consulting

• One-on-one strategy sessions
• Quarterly business reviews
• Crisis management planning
• Vendor/team management guidance

H. SPECIALIZED SERVICES

19. Platform-Specific Specialties

• Instagram: Reels strategy, Shop setup, Guides creation
• LinkedIn: B2B strategy, employee advocacy programs
• TikTok: Viral content strategy, sound optimization
• Pinterest: SEO optimization, Rich Pin setup
• YouTube: Channel optimization, SEO, thumbnail design

20. Industry-Specific Services

• E-commerce social management
• Service-based business social strategy
• Nonprofit/social cause campaigns
• Local business/geotargeted strategies

21. Emerging & Niche Services

• Social commerce setup (Instagram Shops, Facebook Marketplace)
• AR filter creation
• Podcast social promotion
• Newsletter social integration
• Clubhouse/Twitter Spaces strategy

Taking the next step with your social media might feel like a leap but you don't ha ve to figure it out alone. We'll start with a clear plan and transparent communication every step of the way.